Erik Schultink, CTO
Last week, I joined a panel and gave a brief talk atLTE World Summit in Amsterdam, describing how we combine our apps with our MVNO. Many of the operators attending LTE World loved the “app-driven” approach. There’s growing interest from operators to use applications to drive innovation, create service differentiation, and engage more deeply with subscribers. In particular, there was a lot of positive feedback for the Zerolímites proposition, which uniquely exploits our apps to fulfill a clear subscriber need.
The full slide deck is linked below, but here a few key points from my talk:
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Last week, I joined a panel and gave a brief talk atLTE World Summit in Amsterdam, describing how we combine our apps with our MVNO. Many of the operators attending LTE World loved the “app-driven” approach. There’s growing interest from operators to use applications to drive innovation, create service differentiation, and engage more deeply with subscribers. In particular, there was a lot of positive feedback for the Zerolímites proposition, which uniquely exploits our apps to fulfill a clear subscriber need.
The full slide deck is linked below, but here a few key points from my talk:
- We see our app as a way to add value to our service and differentiate it from traditional operators.
- The combination of VoIP/messaging with the Zerolímites proposition is a novel way to create value for our own subscribers and incentivize distribution of the app to their friends who are still on other operators.
- With voicemail, social calling history, cloud-based account management – we believe we’ve only just begun to scratch the surface on the possible innovation in this space.
